Interbrand 2008 - As marcas mais valiosas do mundo
Não é preciso nem comentar a importância de se saber o valor das marcas para qualquer Publicitário, Marqueteiro. E como sempre, a lista mudou pouco; no topo a toda poderosa Coca-Cola, seguido de IBM e Microsoft. Bom, acompanhe a lista completa aqui no Publistorm.
| 2008 Rank | 2007 Rank | MARCA | PAÍS | SETOR | VALOR EM 2008 | ||
|---|---|---|---|---|---|---|---|
| 1 | 1 |  |
United States | Beverages | 66,667 | ||
| 2 | 3 |  |
United States | Computer Services | 59,031 | ||
| 3 | 2 |  |
United States | Computer Software | 59,007 | ||
| 4 | 4 |  |
United States | Diversified | 53,086 | ||
| 5 | 5 |  |
Finland | Consumer Electronics | 35,942 | ||
| 6 | 6 |  |
Japan | Automotive | 34,050 | ||
| 7 | 7 |  |
United States | Computer Hardware | 31,261 | ||
| 8 | 8 |  |
United States | Restaurants | 31,049 | ||
| 9 | 9 |  |
United States | Media | 29,251 | ||
| 10 | 20 |  |
United States | Internet Services | 25,590 | ||
| 11 | 10 |  |
Germany | Automotive | 25,577 | ||
| 12 | 12 |  |
United States | Computer Hardware | 23,509 | ||
| 13 | 13 |  |
Germany | Automotive | 23,298 | ||
| 14 | 16 |  |
United States | Personal Care | 22,689 | ||
| 15 | 15 |  |
United States | Financial Services | 21,940 | ||
| 16 | 17 |  |
France | Luxury | 21,602 | ||
| 17 | 18 |  |
United States | Computer Services | 21,306 | ||
| 18 | 14 |  |
United States | Tobacco | 21,300 | ||
| 19 | 11 |  |
United States | Financial Services | 20,174 | ||
| 20 | 19 |  |
Japan | Automotive | 19,079 | ||
| 21 | 21 |  |
Republic of Korea | Consumer Electronics | 17,689 | ||
| 22 | New |  |
Sweden | Apparel | 13,840 | ||
| 23 | 27 |  |
United States | Computer Software | 13,831 | ||
| 24 | 33 |  |
United States | Computer Hardware | 13,724 | ||
| 25 | 25 |  |
Japan | Consumer Electronics | 13,583 | ||
| 26 | 26 |  |
United States | Beverages | 13,249 | ||
| 27 | 23 |  |
United Kingdom | Financial Services | 13,143 | ||
| 28 | 24 |  |
Switzerland | Beverages | 13,056 | ||
| 29 | 29 |  |
United States | Sporting Goods | 12,672 | ||
| 30 | 28 |  |
United States | Transportation | 12,621 | ||
| 31 | 34 |  |
Germany | Computer Software | 12,228 | ||
| 32 | 31 |  |
United States | Computer Hardware | 11,695 | ||
| 33 | 30 |  |
United States | Alcohol | 11,438 | ||
| 34 | 22 |  |
United States | Financial Services | 11,399 | ||
| 35 | 38 |  |
Sweden | Home Furnishings | 10,913 | ||
| 36 | 36 |  |
Japan | Computer Hardware | 10,876 | ||
| 37 | 32 |  |
United States | Financial Services | 10,773 | ||
| 38 | 35 |  |
United States | Financial Services | 10,331 | ||
| 39 | 40 |  |
United States | Food | 9,710 | ||
| 40 | 44 |  |
Japan | Consumer Electronics | 8,772 | ||
| 41 | 39 |  |
Switzerland | Financial Services | 8,740 | ||
| 42 | 37 |  |
United States | Financial Services | 8,696 | ||
| 43 | 42 |  |
Netherlands | Diversified | 8,325 | ||
| 44 | New |  |
Canada | Media | 8,313 | ||
| 45 | 46 |  |
Italy | Luxury | 8,254 | ||
| 46 | 48 |  |
United States | Internet Services | 7,991 | ||
| 47 | 50 |  |
United States | Computer Services | 7,948 | ||
| 48 | 43 |  |
Germany | Diversified | 7,943 | ||
| 49 | 41 |  |
United States | Automotive | 7,896 | ||
| 50 | 45 |  |
United States | Automotive | 7,609 | ||
| 51 | 51 |  |
France | Personal Care | 7,508 | ||
| 52 | 52 |  |
United States | Media | 7,193 | ||
| 53 | 54 |  |
Germany | Automotive | 7,047 | ||
| 54 | 47 |  |
United States | Financial Services | 7,022 | ||
| 55 | 49 |  |
France | Financial Services | 7,001 | ||
| 56 | 53 |  |
United States | Food | 6,646 | ||
| 57 | 57 |  |
United States | Personal Care | 6,437 | ||
| 58 | 62 |  |
United States | Internet Services | 6,434 | ||
| 59 | 56 |  |
United States | Computer Hardware | 6,393 | ||
| 60 | 58 |  |
France | Luxury | 6,355 | ||
| 61 | 59 |  |
United States | Food | 6,105 | ||
| 62 | 64 |  |
Spain | Apparel | 5,955 | ||
| 63 | 63 |  |
Switzerland | Food | 5,592 | ||
| 64 | 60 |  |
United States | Restaurants | 5,582 | ||
| 65 | 55 |  |
United States | Internet Services | 5,496 | ||
| 66 | 67 |  |
France | Food | 5,408 | ||
| 67 | 68 |  |
Germany | Automotive | 5,407 | ||
| 68 | 66 |  |
United States | Diversified | 5,288 | ||
| 69 | 65 |  |
United States | Personal Care | 5,264 | ||
| 70 | 69 |  |
Germany | Sporting Goods | 5,072 | ||
| 71 | 71 |  |
Switzerland | Luxury | 4,956 | ||
| 72 | 72 |  |
Republic of Korea | Automotive | 4,846 | ||
| 73 | New |  |
Canada | Consumer Electronics | 4,802 | ||
| 74 | 70 |  |
United States | Personal Care | 4,636 | ||
| 75 | 75 |  |
Germany | Automotive | 4,603 | ||
| 76 | 73 |  |
France | Luxury | 4,575 | ||
| 77 | 61 |  |
United States | Apparel | 4,357 | ||
| 78 | 78 |  |
Japan | Consumer Electronics | 4,281 | ||
| 79 | 83 |  |
Switzerland | Luxury | 4,236 | ||
| 80 | 79 |  |
United States | Luxury | 4,208 | ||
| 81 | 74 |  |
United States | Restaurants | 4,097 | ||
| 82 | 80 |  |
Germany | Financial Services | 4,033 | ||
| 83 | 85 |  |
France | Alcohol | 3,951 | ||
| 84 | 84 |  |
United Kingdom | Energy | 3,911 | ||
| 85 | 88 |  |
United States | Restaurants | 3,879 | ||
| 86 | 81 |  |
Netherlands | Financial Services | 3,768 | ||
| 87 | 77 |  |
United States | Consumer Electronics | 3,721 | ||
| 88 | 89 |  |
United States | Consumer Electronics | 3,682 | ||
| 89 | 91 |  |
United Kingdom | Alcohol | 3,590 | ||
| 90 | 92 |  |
Japan | Automotive | 3,588 | ||
| 91 | 94 |  |
Italy | Luxury | 3,585 | ||
| 92 | 90 |  |
United States | Personal Care | 3,582 | ||
| 93 | New |  |
Italy | Automotive | 3,527 | ||
| 94 | New |  |
Italy | Luxury | 3,526 | ||
| 95 | 87 |  |
France | Alcohol | 3,513 | ||
| 96 | New |  |
United States | Hospitality | 3,502 | ||
| 97 | 93 |  |
Netherlands | Energy | 3,471 | ||
| 98 | 96 |  |
Germany | Personal Care | 3,401 | ||
| 99 | New |  |
United States | Transportation | 3,359 | ||
| 100 | New |  |
United States | Financial Services | 3,338 | ||
